Quantitative descriptive analysis is recommended for sets of samples where detailed in-depth knowledge of the sensory properties is required, and when the results are to be related to consumer or compositional data. This powerful sensory method involves a panel of screened, qualified sensory assessors rating the intensity of defined attributes for a set of products.


Our team of sensory scientists each hold a diploma in Applied Sensory and Consumer Science from the University of California, Davis. They are all highly experienced in all aspects of statistical analysis and experimental design and work with food and beverage producers to tailor assessments to meet client objectives.

Affinity Labs employs a highly trained in-house sensory panel, made up of individuals whose sole function is to act as sensory assessors, with projects carried out all through the year. Panellists are drawn from the local community, who were recruited based on sensory skills and product consumption experience. They are screened for sensory acuity and ability to discriminate differences. The panel has extensive training and experience in the quantitative descriptive analysis method.

Our state-of-the-art sensory laboratory is equipped to ISO standards with individual sensory booths to ensure a suitable environment for assessments. Separate panel and meeting rooms allow for in-depth discussion of products with assessors. The laboratory uses data acquisition software for flexible set-up of tests and collection of data.


Producers can achieve different objectives through this assessment, including understanding the effects of processing changes or benchmarking of products, including competitor products and market leaders. This analysis is also highly valuable for assessing prototype products in new product development. The data produced allows a detailed, in-depth quantitative description of the sensory characteristics that differentiate the samples in the set.

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