Consumer preference studies apply rigorous sensory evaluation methodology to obtain product acceptance/liking data from targeted consumers. Consumers indicate their overall opinion of a sample using a simple liking scale in a controlled central testing location.
Depending on the aim of the project, a panel of more than 100 assessors, who are regular consumers of the product, will be recruited. Affinity Labs has a database of over 1,200 South Australia-based consumers and works with partner agencies to coordinate consumer testing in other states and overseas.
Affinity Labs employs a team of highly qualified sensory scientists who each hold a diploma in Applied Sensory and Consumer Science from the University of California, Davis. They are skilled in all aspects of statistical analysis and experimental design and work with producers to define objectives and design assessments to achieve a successful outcome.
Our state-of-the-art sensory laboratory is equipped to ISO standards with individual sensory booths to ensure a suitable environment for assessments. Separate panel and meeting rooms allow for in-depth discussion of products with assessors. The laboratory uses data acquisition software for flexible set-up of tests and collection of data.
Consumer evaluations find products that have the greatest appeal, determining if product profiles deliver or how they compare to the competition. Consumer acceptance data is especially valuable when coupled with quantitative descriptive analysis, identifying those characteristics of the products that drive acceptance.