Using consumer acceptance studies to deliver market-ready products

Consumer acceptance studies help manufacturers gain insights into the acceptance of their products through consumer liking and disliking. Preferences can be inferred from a superior acceptance score of one product over another. For these reasons, many sensory professionals consider acceptance tests to be a better choice than a preference test. Consumer acceptance studies are designed

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How consumer preference studies drive product innovation and customer satisfaction

Consumer preference studies help manufacturers gain insights into how their products are perceived by consumers by evaluating the sensory attributes of products such as taste, texture, aroma and appearance. By analysing the data gathered from these studies, companies can refine their products to better meet consumer expectations, driving product innovation and commercial success. Consumer preference

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6 reasons to review the shelf-life of products

It is critical for food and beverage producers to regularly evaluate the shelf-life of their products to confirm the product remains safe to consume, maintains its sensory, chemical, physical and microbiological characteristics and meets any label claims. Regularly reviewing and updating the shelf-life of a product is not just a matter of compliance, but a

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Benchmarking of spirit styles

Product benchmarking is a valuable strategy that involves comparing your products with those of your competitors or market leaders to identify strengths, weaknesses, and areas for improvement. It offers a range of benefits, including: Chemical and sensory analysis play a pivotal role in identifying the unique characteristics that a spirit possesses. Advanced analytical methods can

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